Maserati is one of the
world's most iconic automotive manufacturers, rich in tradition and sporting
successes. It was founded on December 1st, 1914 in Bologna, Italy by Alfieri
Maserati as a car engineering workshop called "Officine Alfieri Maserati".
In 1926 Maserati was transformed from a workshop that modified or developed
cars built by other companies into a company designing, constructing and
selling its own vehicles.
The Maserati brothers
adopted the Trident symbol, created by the artist of the family Mario Maserati
with inspiration from the famous statue of Neptune in Bologna, as their logo,
to express the new company's identity in a single image. At the end of the
1930s, following its acquisition by Modena-born entrepreneur Adolfo Orsi,
Maserati moved to Modena, to its current site on Viale Ciro Menotti.
Maserati has been part of
the Fiat Group – now FCA – since 2005 and is a prestigious sports car and
luxury sedan brand, exporting to more than 70 countries, where it continues to
epitomise Italian sophistication, elegance and style worldwide.