Concept Design Class


It is known that in the Global Manufacturing Market there is a shortage of the training offer related to some professional figures related to the world of contemporary industry; such as, for example, a designer oriented to methodologies and systemic processes that characterize the industrial future, both systemic-processual, and systemic-creative. Therefore, this course intends to promote a training experience aimed at comparing the historical practices of Design with the emerging problems typical of the complex societies in which we live, strictly connected to the changes that socio-economic globalization puts into place constantly. In this sense, new methodological instruments would be offered in the optics to propose an evolving mental scale oriented towards the construction of more complex and performing product-system maps and design practices. The main purpose of the course is therefore to create advanced professionalism in the field of Design, in particular by stimulating the ability to conceptualize and organize processes that go beyond the "pure product" dimension as we have known it in the past decades, able to contribute to the cultural and productive valorization of the industries operating in the territory as well as of the territory itself. In a nutshell, it will be about promoting innovation seen as an emerging process, the result of various interacting components such as: deepening of new methodologies, new skills and design minds, new expressive strategies. All oriented to the construction of a figure of designer, especially designed for companies, with advanced capacity for prefiguration and management of processes, not only exquisitely designed, but also able to effectively relate to the current sociological, technological and semiological complexity.



Designers develop projects for the industrial and distribution sectors, trying to contextualize products within a potential market, but also regarding the society itself with its own rituals and consumption methods. The Workshops offer a complete training path that embraces the research and the definition of the "concept", its development and its representation up to the communication of the project. Teaching follows a user-centered approach that emphasizes individual and collective use of the product. In fact, the designer must carefully consider the social and environmental impact of the products. The open and multidisciplinary method fosters the point outs of the students' cultural background and enhances dialogue and exchange in the creative process. The program refines tools and operational skills from a professional perspective. Students can make use of well-equipped computer and modeling laboratories with the most advanced 2D and 3D software.

Design Workshops

The Workshops are based on projects that encourage students to tackle challenging topics, closely related to the current design environment. These "studio" lessons are designed to stimulate creative thinking, completing the most solid professional skills. Students work and meet to discuss, review, and constantly develop their work. The Workshops cover all phases of the design process, from the conceptual idea to the project presentation. Particular emphasis is placed on human behavior and on the tangible and intangible interaction between people and the objects that surround them.

Color, Material and Finishes

The Workshops stimulate a growing attention towards colors, materials and finishes and mark a new generation of products, characterized by a strong emotional identity. Through this we cover all aspects of the language of colors, matter and surface finishes. The Workshops provide the skills for analysis and research of trends and guide students to the definition of an effective sensorial palette.

Materials and Technologies

The Workshops also aim to convey a general understanding of the key role of materials and production processes for design applications. Broad coverage is given to innovative materials, advanced and sustainable by their increasing penetration in all industrial sectors. From some proposed initial projects, the most appropriate production technologies are explored and transfer the essential knowledge - along with a series of practical examples of product development - to proceed with the selection of materials. This theoretical-practical learning process is specifically designed to create a constructive and eclectic overview regarding effective main solutions, suitable for a wide range of design development practices and fields of application or end products.